SEO
Commercially-focused SEO services that find your biggest opportunities and turn them into revenue.
I help businesses grow traffic, leads and revenue – and it all starts with data.
If the SEO opportunity isn’t there, I’ll tell you straight.
My SEO services
I offer holistic, end-to-end SEO support, this includes:
Business Audits & Opportunity Analysis
Data-led analysis that sizes up genuine opportunities, uncovers quick wins, meaningful gaps, and gives you a prioritised plan.
Technical SEO & Migration Support
The structural work that enables search engines to crawl, index and rank your business. Migration support to reduce risk & traffic loss.
SEO Copywriting & Content Strategy
Content and landing pages built on quality keyword research and relevant search intent - written to convert real users.
Digital PR & Tactical Link Building
Amplify the work of existing PR teams by embedding SEO principles into activity. Based on bespoke materials, toolkits and education to unlock long-term growth.
SEO Web Development
Websites built with SEO considered from the first wireframe, so that you rank from launch rather than paying for a costly redesign later.
Local SEO
Google Business Profile optimisation and local competitor analysis for businesses serving a defined area(s) - essential for bricks-and-mortar and service-based businesses.
SEO that starts with sizing up the commercial opportunity first
My approach is not cookie-cut, or running through a templated list of quick-win tactics.
I prefer to start with a simpler question: is there a real commercial opportunity here, and is it big enough to be worth going after?
SEO doesn’t need to be complicated. But it does need to be tied to conversions, leads and revenue. It’s important to be aware of vanity metrics that may look good in reports but do nothing for your bottom line.
That’s the honest approach: understand what opportunity actually exists, size it up realistically, and then build out a plan to close the gap on competitors. If the numbers don’t add up from the start, I’ll let you know. So that you can allocate your budget into other areas for better ROI.
My SEO process
Opportunity Analysis
Before any work begins, I size up the opportunity. Using real data – typically a blend of your Analytics, Search Console, keyword research and competitor research. I work out where you stand today & what it takes to close the gap on competitors to drive meaningful performance gains. You get a clear, data-led analysis tied to traffic & revenue.
Building an Actionable Strategy
Based on the analysis, I build a 4–6 month prioritised strategy around your commercial goals. It’s end-to-end – pulling in your wider business context and how SEO fits alongside your other marketing channels. The highest-impact, quickest wins come first, then the longer-term projects that compound.
Effective Delivery & Implementation
Work is typically delivered as an ongoing retainer or scoped out as a defined project, whichever suits. Delivery is shaped around the resource you have: if you’ve got in-house copywriters or developers, the strategy plugs into them; if not, I can cover everything end-to-end with my trusted team of specialists.
Reputable SEO Services
Over 7 years in, agency-side and freelance, and my work’s picked up some recognition along the way:
- Award-winning – winner at the Northern Digital Awards; multiple-time finalist at the UK Search Awards.
- Recognised in the SEO industry – speaker at BrightonSEO (the world’s largest search marketing event), HiveMCR, TechSEO North and more.
- Trusted by big brands across Manchester and Leeds.
- Highly rated on Trustpilot & Google
Why work with me?
- One consultant across a range of services. Technical, content and copywriting, local, digital PR – driven by the same person, so your full strategy is holistic and holds together, instead of being pieced together by separate teams.
- You deal with me directly. The person who sizes your opportunity is the person who does the work, with a highly trusted network of experts. You won’t have juniors learning how to do SEO on your budget.
- All activities are pointed toward revenue. A technical fix, a new landing page, a PR campaign suggestion – always suggested because it moves the needle, not because it ‘makes up the hours’.
- Real advice. I’ll always let you know if activity isn’t generating results. Our direct relationship is the number 1 priority. There’s no space here for marketing smoke and mirrors. Your investment deserves real advice.
